The overall purpose of trademark law is to prevent unfair competition by protecting the use of a symbol, word, logo, slogan, design, domain name, etc. that uniquely distinguises the goods or services of a firm.
A trademark protects a word, slogan, image, logo or some combination that connects products with the maker of those products from being used by someone else. The public should recognize the trademark as an identifier of the product's source. A classic example of a trademark is the Nike swoosh symbol.
ISO is an independent non-governmental organization that was established in 1947. With a head office in Geneva, Switzerland, it has a membership of 163 national standard organizations all across the world. It has 783 technical committees and subcommittees that gather and distribute information all across the world in order to maintain international standards that are:
Designed to solve global challenges
The Purpose of ISO Standards
ISO standards are designed to make products and services better and to make companies, governments and other organizations more efficient. Some standards are designed for specific industries, like the food industry, or designed to help improve the environment. Of the many ISO standards available, five of the most common include:
ISO 9000 is a family of Quality Management System (QMS) standards to ensure organizations produce quality products and services. This family includes the ISO 9001 standard.
ISO 14000 establishes requirements for an Environmental Management System (EMS) that is based on continuous improvement.
ISO 27000 is a family of standards for information technology, with the aim of improving information security and protecting company assets.
ISO 22000 is for implementing a food safety management system.
ISO 50001 is a newer standard released in 2011. It is for companies requiring an Energy Management System (EMS) for improving energy use and efficiency.